Frågvist is a Swedish company that produces and arranges quizzes, puzzles, games and events.

I was tasked with creating a visual brand identity that works both when speaking to companies — potential clients — as well as ordinary people — the quiz participants.

It needs to come across as professional and trustworthy, while at the same time playful and joyous. The typeface has that duality. It' a slab serif with a roundness and just that right amount of quirkiness to play in both divisions.

The logomark is a flirt with the 90's, a reminder of the analog days. While quizzes and games like the ones Frågvist arrange become more and more digital, they're still at their best on site, in person. We want people to be reminded of that when they see Frågvist.